Movieguide® previously reported that AI attempted to recreate actor Robin Williams. Already, California has created laws against the use of a person’s likeness without their permission, providing an avenue for legal action. It has nothing to do with this person.”Īs AI tools have become more mainstream, the widespread creation of deepfake images and videos such as this has been a constant worry. The ad, created for Lisa AI: 90’s Yearbook & Avatar, noted at the end of the video, “Images produced by Lisa AI. “You can also create images with texts and even your AI videos. “It’s not limited to avatars only,” the AI-generated endorsement continued. The ad continued with an AI-generated voice that mimics Johansson, along with AI-generated images of her. The endorsement began with an old clip of the actress on the set of BLACK WIDOW saying, “What’s up guys? It’s Scarlett, and I want you to come with me…” before the AI generation begins as a graphic covers the actress’ mouth. The ad came to Johansson’s attention when it was posted on X. Per our usual course of action in these circumstances, we will deal will it with all legal remedies that we will have,” Johansson’s lawyer, Kevin Yorn, told Variety. Published: NovemMarvel Entertainment/YouTube Scarlett Johansson Takes Legal Action Against AI Image Use By Movieguide® ContributorĪVENGERS star Scarlett Johansson is pursuing legal action against an AI app that used her likeness without permission in an ad.
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